How do you get into the cold-call mindset?
The answer is in understanding your own reactions to cold calls. We all need to do it (see infographic).
We all have a friend or foe mentality when we’re answering the phone. Anything we don’t recognise is treated as a foe before we’ve even spoken to them. That’s a natural response we can trace back to primitive humans. If we treat anything new as hostile until proved otherwise, we’ll survive.
So the first step is understanding that mentality. The second step is in understanding how to show that you are a friend not a foe.