Customers and the pursuit of feedback.

Customers and the pursuit of feedback.

No news is bad news. The same applies for customer feedback. In 2014 64% of consumers formed an opinion by reading up to 6 reviews for the business they were actively searching for, in 2019 this rose to 73%. But how many consumers suspect censorship or faked reviews...
Sales and Marketing Alignment – The Results

Sales and Marketing Alignment – The Results

“I do believe the modern sales leader has to be a marketer.” – Matt Gorniak The last few articles in my blog have looked more closely into sales and marketing alignment, what it is, why it matters and how to get it. Today’s blog post is delving more deeper into your...