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Your ideal client – my top tips.

Your ideal client – my top tips.

There’s a temptation as a business to over expand, consider yourself a market leader for one audience sector and then open up a product line or service to target another. Or maybe not even spend long enough defining your audience and just hoping your product fits...

Is everyone your customer?

Is everyone your customer?

My ideal audience is everyone, so why aren’t they buying? Well it’s because they are not. Everybody is not your target audience whatever your brand or business might be. Need proof? Let’s use Coca Cola as an example. Taking an outside view of Coca Cola’s business...

Know Your Value

Know Your Value

What’s your value? When I say value, what do you think of?   If you think about what you’ll be earning, i.e. the value to you, then sorry, you’re wrong.   If you think about the value for money you’ll be giving your client, i.e. charging a lower rate…wrong again.   If...

Sales Forecasting – top tips!

Sales Forecasting – top tips!

In 1985 a Wall Street Journal article noted that Toys ‘R’ Us ability of using computers to track products and quickly identify trends before their competitors were innovative and ahead of others. So how does a business praised for its ability to forecast and predict...

I want your forecasting!

I want your forecasting!

Hopefully by now all of you will have (or at least most of you) heard about how internet companies such as Facebook and Google have been taking your data and using it to expand their advertising abilities by carefully targeting your likes and behaviours. But what most...

I forecast… confusion!

I forecast… confusion!

Sales forecasting (or lack of!) getting you down? Read on! If only we as business owners, could accurately predict the future and know exactly what was going to happen next. We would all be self-made billionaires; business would be great and half our life would be...