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Sales and Marketing Alignment – The Results

“I do believe the modern sales leader has to be a marketer.” – Matt Gorniak The last few articles in my blog have looked more closely into sales and marketing alignment, what it is, why it matters and how to get it. Today’s blog post is delving more deeper into your...

Sales and Marketing Alignment

Sales and marketing or marketing and sales? Working out your sales and marketing alignment is key for successful selling. According to HubSpot what percentage of companies found that aligning your sales and marketing leads to higher sales win rates: 12% 38% 45% 64% A...

I Want To Sell

Back in 1963, a young guy named Joe Girard started his first day at a car dealership where he had begged for a sales job, having previously dropped out of high school and taken on various jobs including newspaper boy, dishwasher, and shoeshine boy. On his very first...

Build and Sustain a Sales Strategy

According to research by HubSpot what percentage of salespeople said that finding new prospects is the most challenging part of the job: 67% 35% 42% 28% As a small business owner, you are a salesperson, especially if you are a solopreneur in which case you are the...