Building a sales strategy – what are your aspirations?
So, you aspire to be the best in your field, to be a household name to the group or community you network with. In this blog we’ll take the example of, being the best filmmaker in the industry.
Lets’ say you wanted to make animated films in the early 1900s that was seen by millions and you decided to use CEL animation. Hopefully, by now you would have realised that we are talking about Walk Disney. Walt Disney’s plan didn’t fit into the model used by animation companies at the time. Instead of giving up or trying a different method he kept to his plan and worked hard to push into CEL animation because the movies would be better quality.
Following on from this he formed his own company Laugh-O-Gram creating Alice’s Wonderland. Laugh-O-Gram later collapsed but due to the high quality of Alice’s Wonderland, he ws commissioned to make a further series. Walt created a new company that later became the Walt Disney company. The rest, as they say, is history.
Learning from Walt Disney.
Without Walt Disney’s aspiration and a plan to sell Alice’s Wonderland, animation might not be as it is today. Walt went on to lose all but a few of his animation staff and production contracts (including Oswald) to rival companies such as Universal but by knowing his audience and staying true to his belief Micky Mouse was born.
“I aspire to recognise success.”
Having success and recognising success although they seem the same are not. We can all be successful in one way or another but if we don’t have the ability to track, monitor and know when we’ve achieved the targets we originally set out, then we’ll never know when to recognise the success we’ve achieved.
Let’s imagine setting targets on day one, now we have a clear goal to hit in a certain timeframe. We’ve most likely even broken down how we’re going to get there. You have a plan.
Now imagine not doing this, you might have said to yourself that your goal is to be successful. Without having a clear target your level of success is going to be different on day one to what it is on day thirty, which means you would never ever know what success is and end up with a forever changing goal.
Have a sales strategy with clear targets that will allow you to build, reach and reset your level of success.
“I aspire to be good with time and money.”
I don’t think there’s any business owner that wouldn’t aspire to do this. Knowing where to spend money and how much of it to spend in certain areas is key to business growth. Without a key strategy this can easily get out of hand. Measuring your time and money spent against the leads and sales gained from each area of marketing and networking will help you develop. It’s easily to get caught in a networkinf group and value the outcome based on the friends you make but this isn’t going to be the thing that grows your business and brings in leads. Discovering this early by using a sales strategy is key to spending your money and time in the right place. It also allows you to adapt and bring in new avenues to marketing, all of which would be in your sales strategy.
“I aspire to know my target audience in detail.”
Who is your target audience? What do they have in common? How many have bought your product and how many have come back? Are they all in the same professional sector? Do they have the same needs?
There are so many questions to answer when trying to find out who your ideal client is but when do you start asking those questions. After you’ve exhausted all the local network meetings to understand those that attend? After 10 one-to-one sales meetings, maybe 20, maybe 200, 500? Or would it be easier to do this as you go along, checking off key indicators against pre-assigned impressions that you’ve set out in your sales plan? The quicker the patterns emerge, the quicker you can define your audience and target key sales.
I hope that has helped understand how to set out a sales strategy based around your aspirations.
Why not take it one step further, today, and download my free sales strategy template and other resources available from The Sales Mindset Coach website by just signing up to my blog. The other thing you can do is create your own sales strategy using the key components you’ve learnt over the last few weeks and get a sales professional to spend a bit of time with you going over it and offering advice. I can do just that in The Sales Growth Club.
Whichever way you choose, doing this will allow you to fully analyse your performance and understand when your aspirations have become fact.