Sales and Marketing Alignment – The Results

Sales and Marketing Alignment – The Results

“I do believe the modern sales leader has to be a marketer.” – Matt Gorniak The last few articles in my blog have looked more closely into sales and marketing alignment, what it is, why it matters and how to get it. Today’s blog post is delving more deeper into your...
Sales and Marketing Alignment

Sales and Marketing Alignment

Sales and marketing or marketing and sales? Working out your sales and marketing alignment is key for successful selling. According to HubSpot what percentage of companies found that aligning your sales and marketing leads to higher sales win rates: 12% 38% 45% 64% A...