Growth Management

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Why Work With A Target Audience

Why Work With A Target Audience

A study shows that by identifying and then using your buyer’s profile improved the open rate in an email campaign by 2x and the clickthrough rate by 5x. This is data from a few years ago, but I’m sure that these statistics have only increased if not stayed...

Finding clients in a COVID world

Finding clients in a COVID world

Finding clients in a COVID world Since lockdown I don’t know where my ideal target audience is There’s no doubt that within the last 7 months the entire world has changed. From a selling perspective, I think irreversibly some of this change is for the better. While...

Aim High But Start Small.

Aim High But Start Small.

Aim high but start small. Do you know the story of Colonel Sanders, the same Colonel Sanders of KFC? You probably know that he sold chicken, that he had cooked, from his Shell Service Station during the Great Depression. But do you know that when the Interstate was...

Achieve Small Goals By Dreaming Big

Achieve Small Goals By Dreaming Big

Achieve small goals by dreaming big “Goals. There’s no telling what you can do when you get inspired by them. There’s no telling what you can do when you believe in them. And there’s no telling what will happen when you act upon them.” Jim Rohn When it comes...

Reach for the stars and land on the moon

Reach for the stars and land on the moon

Reach for the stars and land on the moon.  Space X has a vision to make humans a multiplanetary species, Google wants to make a self-driving vehicle, and Made In Space mission is to make everything in space be made in space. These moonshot goals by huge...

Sales Targets – Working Through COVID-19

Sales Targets – Working Through COVID-19

Working through COVID-19 has changed the expectations you had this year and might feel like your pushing a boulder up a hill. You might be tracking above or below your sales targets, but, I'd be surprised if your business has avoided the pandemic and stayed on your...

Outsourcing – my top tips

Outsourcing – my top tips

How much on average does it cost to hire and train someone new in your business? Is it: £7,345 £3,975 £9,730 £12,480 We’ll get to the answer in a short while. Today’s blog is all about my top tips for outsourcing, so that when you do invest in building a team as a...

Spend More To Reduce Costs.

Spend More To Reduce Costs.

According to a Deloitte’s 2016 Global Outsourcing Survey, what was the most common reason that companies outsourced elements of their business? Bear in mind that more than 85% of respondents were from organisations with over $1 billion in annual revenues. Five reason...

Your ideal client – my top tips.

Your ideal client – my top tips.

There’s a temptation as a business to over expand, consider yourself a market leader for one audience sector and then open up a product line or service to target another. Or maybe not even spend long enough defining your audience and just hoping your product fits...

Is everyone your customer?

Is everyone your customer?

My ideal audience is everyone, so why aren’t they buying? Well it’s because they are not. Everybody is not your target audience whatever your brand or business might be. Need proof? Let’s use Coca Cola as an example. Taking an outside view of Coca Cola’s business...

Sales Forecasting – top tips!

Sales Forecasting – top tips!

In 1985 a Wall Street Journal article noted that Toys ‘R’ Us ability of using computers to track products and quickly identify trends before their competitors were innovative and ahead of others. So how does a business praised for its ability to forecast and predict...

I want your forecasting!

I want your forecasting!

Hopefully by now all of you will have (or at least most of you) heard about how internet companies such as Facebook and Google have been taking your data and using it to expand their advertising abilities by carefully targeting your likes and behaviours. But what most...

I forecast… confusion!

I forecast… confusion!

Sales forecasting (or lack of!) getting you down? Read on! If only we as business owners, could accurately predict the future and know exactly what was going to happen next. We would all be self-made billionaires; business would be great and half our life would be...

Meaningful Targets – Top Tips

Meaningful Targets – Top Tips

Setting meaningful targets is vital for sales success - here are my top tips to help you along your way. Over the last month, I’ve been discussing how to set meaningful targets and during this time I’ve flicked from using the word target to goal on several occasions....

Meaningful Targets & Frustrations

Meaningful Targets & Frustrations

Many of us in business have heard the phrase, “Think it and it will happen”. I personally like to believe in the power of thought and the positivity it creates, but not everything in business works by just thinking it and setting business goals is one of them. After...

How to set meaningful sales targets

How to set meaningful sales targets

Have you ever tried to forecast effectively Forecasting can easily be forgotten about or even ignored by small businesses. It's a phrase that we commonly hear being used with some of the worlds biggest organisations. But the power of setting meaningful sales targets...

Drive Accountability

Drive Accountability

Why accountability matters By 2020 it is predicted that the freelance workforce will be up to 43% which is made up of solopreneurs, freelancers and independent consultants, etc. If you find yourself in this category it is reassuring to know that you aren’t alone and...

Take Ownership of Self-Development

Take Ownership of Self-Development

“The only person you are destined to become is the person you decide to be.” ―Ralph Waldo Emerson It is easy to list reasons why you can’t or don’t have the time or capacity to work on self-development. Here are a few you might have uttered yourself: “I don’t know...

If you can delegate it, delegate it.

If you can delegate it, delegate it.

How to Lead a Team and Manage Your Time to Focus on Growth You’ll have heard the phrase, “work on your business, not in your business.” Coming from corporate where I led teams, it’s entirely normal for me to shell out responsibilities. If I had a problem with my...

Need A Hand With That?

Give me a shout and I’ll be more than happy to help you on your sales journey!

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