by Steve Knapp | Oct 7, 2019 | Growth Management
There’s a temptation as a business to over expand, consider yourself a market leader for one audience sector and then open up a product line or service to target another. Or maybe not even spend long enough defining your audience and just hoping your product fits...
by Steve Knapp | Sep 30, 2019 | Growth Management
How many times have you heard the phrase “My target audience is everyone” I’m going to be honest…It’s not! It can’t be But, with a little bit of research you can quickly define the characteristics of your ideal client that will allow you to save time, reduce...
by Steve Knapp | Sep 23, 2019 | Growth Management
My ideal audience is everyone, so why aren’t they buying? Well it’s because they are not. Everybody is not your target audience whatever your brand or business might be. Need proof? Let’s use Coca Cola as an example. Taking an outside view of Coca Cola’s business...
by Steve Knapp | Sep 13, 2019 | Growth Management
In 1985 a Wall Street Journal article noted that Toys ‘R’ Us ability of using computers to track products and quickly identify trends before their competitors were innovative and ahead of others. So how does a business praised for its ability to forecast and predict...
by Steve Knapp | Sep 5, 2019 | Business Strategy, Growth Management, Sales Execution
I’m delighted to welcome you to Funnel Vision; Selling Made Easy: The book launch! Anyone that has read my blog or caught me on social media will know I’m a big advocate of becoming a ‘leading voice’ of your sector. It is one of the most important steps you can...
by Steve Knapp | Sep 2, 2019 | Growth Management
Hopefully by now all of you will have (or at least most of you) heard about how internet companies such as Facebook and Google have been taking your data and using it to expand their advertising abilities by carefully targeting your likes and behaviours. But what most...
