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Growth Management
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Top tips for finding your ideal audience
Top tips for finding your ideal audience When TiVo launched in 1999, the idea was to revolutionise the market through digital video recorders. The idea was simple: customers could record TV to watch later. In theory, a very simple marketing message such as “Watch TV...
Why Work With A Target Audience
A study shows that by identifying and then using your buyer’s profile improved the open rate in an email campaign by 2x and the clickthrough rate by 5x. This is data from a few years ago, but I’m sure that these statistics have only increased if not stayed...
Finding clients in a COVID world
Finding clients in a COVID world Since lockdown I don’t know where my ideal target audience is There’s no doubt that within the last 7 months the entire world has changed. From a selling perspective, I think irreversibly some of this change is for the better. While...
With A Little Help From My Friends
https://youtu.be/0C58ttB2-Qg With a little help from my friends, I sat down to consider the subject of this article. The subject this month in The Sales Mindset Coach syllabus is Finding Your Ideal Client. A really important thing for sellers and business owners to...
Aim High But Start Small.
Aim high but start small. Do you know the story of Colonel Sanders, the same Colonel Sanders of KFC? You probably know that he sold chicken, that he had cooked, from his Shell Service Station during the Great Depression. But do you know that when the Interstate was...
Achieve Small Goals By Dreaming Big
Achieve small goals by dreaming big “Goals. There’s no telling what you can do when you get inspired by them. There’s no telling what you can do when you believe in them. And there’s no telling what will happen when you act upon them.” Jim Rohn When it comes...
Reach for the stars and land on the moon
Reach for the stars and land on the moon. Space X has a vision to make humans a multiplanetary species, Google wants to make a self-driving vehicle, and Made In Space mission is to make everything in space be made in space. These moonshot goals by huge...
Sales Targets – Working Through COVID-19
Working through COVID-19 has changed the expectations you had this year and might feel like your pushing a boulder up a hill. You might be tracking above or below your sales targets, but, I'd be surprised if your business has avoided the pandemic and stayed on your...
The Times They Are A-Changin’
Well the the times are changing and you have to decide if you, or how much, you're going change with them. You know better than anybody how the times are changing for your business and exactly how the lockdown has forced you to look at what you sell, how you sell it...
Finding Your Silver Sales Bullet
As a Sales Trainer, an author of a Sales Book and having worked in sales my whole working life, it’s not uncommon for people to ask me for my “one piece of advice”. It fascinates me that people in business who have most likely trained to do what they do, have...
Where did that one go and how did that happen!
I reminded myself this morning that two years ago The Sales Mindset Coach did not exist. Yes, January marks two years of The Sales Mindset Coach as a brand and a brand with a mission to break down the stigma associated with sales and make selling easy! It’s a strange...
We’re back….and I have I got something special for you!
2019 highlights and looking forward to 2020 with Sales Growth Club LIVE! A 2019 highlight for me was working with over 70 business owners in my The Sales Growth Club Live Sales Training workshops. Three Sales Training workshops for just £99! or individually at only...
Outsourcing – my top tips
How much on average does it cost to hire and train someone new in your business? Is it: £7,345 £3,975 £9,730 £12,480 We’ll get to the answer in a short while. Today’s blog is all about my top tips for outsourcing, so that when you do invest in building a team as a...
Outsourcing for better sales and business – the results are in!
Outsourcing – the results are in! Does outsourcing scare you? Are you worried about the results? Not sure you have enough time or money to let others do your work? Do you consider it a huge expense? If you answered YES to one or more of these questions, then read on...
Spend More To Reduce Costs.
According to a Deloitte’s 2016 Global Outsourcing Survey, what was the most common reason that companies outsourced elements of their business? Bear in mind that more than 85% of respondents were from organisations with over $1 billion in annual revenues. Five reason...
A Duo of lists focusing on Personal Development.
Who loves a good list? I do, I’ve been big on lists as they really help me. Not only to get my thoughts out of my head. The area of personal development is probably the Guinness book of Records champion when it comes to lists and advice and I thought I’d add my...
Personal Development – Top tips to a better you!
Back in the 1850s a young boy was expelled from school for being “too stupid to learn” and was home-schooled by his mother. Much later on he was fired from his first two jobs for being unproductive but after over 1,000 attempts went on to invent the light bulb. We...
The results from pursuing personal development?
Personal development is a very important part of the internal makeup of big businesses. Many of them providing a workplace learning and development program or course that allows their employees to gain new skills and grow professionally. Companies from Yelp, Pixar,...
Personal Development – are you the best version of you?
Are you too old for personal development? Serious question… Think back, how much time have you spent in the last 12 months on personal development? According to my Facebook insights, my key audience is between the ages of 35 to 54 so I have a good idea of who I’m...
Your ideal client – my top tips.
There’s a temptation as a business to over expand, consider yourself a market leader for one audience sector and then open up a product line or service to target another. Or maybe not even spend long enough defining your audience and just hoping your product fits...
Working with your ideal customer – know their problem!
How many times have you heard the phrase “My target audience is everyone” I’m going to be honest...It’s not! It can’t be But, with a little bit of research you can quickly define the characteristics of your ideal client that will allow you to save time, reduce cost...
Is everyone your customer?
My ideal audience is everyone, so why aren’t they buying? Well it’s because they are not. Everybody is not your target audience whatever your brand or business might be. Need proof? Let’s use Coca Cola as an example. Taking an outside view of Coca Cola’s business...
Sales Forecasting – top tips!
In 1985 a Wall Street Journal article noted that Toys ‘R’ Us ability of using computers to track products and quickly identify trends before their competitors were innovative and ahead of others. So how does a business praised for its ability to forecast and predict...
Funnel Vision: The BOOK LAUNCH announcement!
I'm delighted to welcome you to Funnel Vision; Selling Made Easy: The book launch! Anyone that has read my blog or caught me on social media will know I’m a big advocate of becoming a ‘leading voice’ of your sector. It is one of the most important steps you can ever...
Funnel Vision – The Sales Pipeline Management Board Game
If a traditional approach to learning does not work then why are looking for sales training that follows a traditional approach? I mean, you know what I'm talking about don't you...the slides, the classroom, the workbook and the role plays! The dread from your sales...
I want your forecasting!
Hopefully by now all of you will have (or at least most of you) heard about how internet companies such as Facebook and Google have been taking your data and using it to expand their advertising abilities by carefully targeting your likes and behaviours. But what most...
I forecast… confusion!
Sales forecasting (or lack of!) getting you down? Read on! If only we as business owners, could accurately predict the future and know exactly what was going to happen next. We would all be self-made billionaires; business would be great and half our life would be...
Meaningful Targets – Top Tips
Setting meaningful targets is vital for sales success - here are my top tips to help you along your way. Over the last month, I’ve been discussing how to set meaningful targets and during this time I’ve flicked from using the word target to goal on several occasions....
Take advantage of target setting by dreaming big
Do you dream of being a millionaire? Or having a successful company with several employees? Maybe you just want to have a growing business that allows you to live a comfortable life. When I think of setting targets and reaching goals a story I recently heard comes to...
Meaningful Targets & Frustrations
Many of us in business have heard the phrase, “Think it and it will happen”. I personally like to believe in the power of thought and the positivity it creates, but not everything in business works by just thinking it and setting business goals is one of them. After...
How to set meaningful sales targets
Have you ever tried to forecast effectively Forecasting can easily be forgotten about or even ignored by small businesses. It's a phrase that we commonly hear being used with some of the worlds biggest organisations. But the power of setting meaningful sales targets...
Sales training from the Sales Mindset Coach. Something for everyone!
The Sales Mindset Coach - Expert Sales Training in Sheffield! 18 months ago I would never have imagined that The Sales Mindset Coach would be such a lively and busy brand. I expected it to shadow my sales consultancy Steve Knapp Sales, but in actuality it is an...
Leading a Team and Managing Your Time to Focus on Growth
“You don’t lead by pointing and telling people some place to go. You lead by going to that place and making a case.” - Ken Kesey How to Lead a Team Charles Plumb a U.S Navy jet pilot was serving in Vietnam when after 75 combat missions his plane was shot down by a...
Drive Accountability
Why accountability matters By 2020 it is predicted that the freelance workforce will be up to 43% which is made up of solopreneurs, freelancers and independent consultants, etc. If you find yourself in this category it is reassuring to know that you aren’t alone and...
Take Ownership of Self-Development
“The only person you are destined to become is the person you decide to be.” ―Ralph Waldo Emerson It is easy to list reasons why you can’t or don’t have the time or capacity to work on self-development. Here are a few you might have uttered yourself: “I don’t know...
How to set SMART Sales Targets and Sales Goals
How to Identify and Convert Your Ideal Prospects
What percentage of buyers want to hear from sellers in the first stage of the buying process? A: 2% B: 30% C: 71% D: 12% We will reveal the answer soon, but first a little self-reflection how does your answer relate to your sales mindset? In short,how do you feel...
How to Set Meaningful Sales Targets and Be Able to Forecast Effectively
Back in 1979 a class of students were asked if they had set written goals and created a plan for their attainment. 84% of the class responded no, 13% said they had written goals but no plan, and finally 3% said they had written goals with a clear plan. 10 years later...
Sales Targets – set them now for next year!
The annual sales targets setting dance should have begun. What, it's not yet in your company, why not, get on with it! Honestly, sales targets setting is not something that can wait until January. I’ve seen too many companies waste the first quarter of the year...
If you can delegate it, delegate it.
How to Lead a Team and Manage Your Time to Focus on Growth You’ll have heard the phrase, “work on your business, not in your business.” Coming from corporate where I led teams, it’s entirely normal for me to shell out responsibilities. If I had a problem with my...
Sales Training For Small Business. We Do Things Properly!
The Sales Mindset Coach. How we do what we do! For more information on our services and how we can help you enjoy selling, please do visit our Facebook Group, our blogs, or the Sales Growth Club and begin your journey to sales enjoyment today!
How to Identify and Convert Your Ideal Prospects
Just how do you identify your ideal prospects?! A simple system to get it right. Every time. The handy acronym SPANCOP will help you place everyone in any stage of buying from you. SPANCOP STANDS FOR: Suspect Prospect Approach Negotiate Close Order Pay "A SHARK...
Set Sales Targets That Get Smashed!
How to improve your Sales by setting Sales Targets the SMART way It’s not actually easy to set targets with no basis. It’d be like talking about how high you’re going to build a tower, without knowing how much material you have or if the foundations are secure....
Need A Hand With That?
Give me a shout and I’ll be more than happy to help you on your sales journey!