Pre-call Planning sets your mindset as you go into the sales call and the outcomes of the call. Taking 15 minutes before each call to go through WOPPA will help you achieve your goals.
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“I do believe the modern sales leader has to be a marketer.” – Matt Gorniak The last few articles in my blog have looked more closely into sales and marketing alignment, what it is, why it matters and how to get it. Today’s blog post is delving more deeper into your...
“Great swathes of the traditional manufacturing sector of Sheffield City Region are playing ‘Russian roulette’ with their businesses and relying on sales strategies from 30 years ago.” This article was posted on Sheffield Star in April as I discussed the threat but an...
This week I’m talking about the wants and desires of small businesses to have a right sales and marketing alignment. When I look back over recent history, arguably no company has managed to achieve this as well as Apple Inc mostly under the leadership of Steve Jobs....