How to Sell More Using Sales Funnels and SPANCOP
The Sales Funnel represents the way your leads turn into prospects and then, from there, the prospects buy your product and turn into customers.
This is all a natural progression of the sales process.
The funnel is widest at the top and becomes narrower as you get to the bottom. This is because not all leads become prospects, and not all prospects turn into customers.
The funnel reflects the reality of the sales process and shows how you have to have more going in at the top to get anything coming out at the bottom. Simple really.