I don’t know when I started becoming aware of the birth of the celebrity sales guru.
Sales as a profession has always carried a stigma and this has normally been nurtured by sectors that are driven by the hard realities of selling by th numbers: Double Glazing, Second Hand Cars, Pensions etc.
I’ve written about the stigma associated with my sales in book Funnel Vision Selling Made Easy.
Over time I’ve noticed that the stigma is being fed by some “sales professionals” themselves. Those 10 X merchants that suck you in and promise you a “sure thing” if you sign up to the highest level of personal mentorship.
Those people that you’re fearful to click on a link when their 20 second video appears on your screen promising you the wealth you aspire or, the free download to the 7 step process to freedom that you covet. Knowing if you request it you’ll enter a constant flow of automated of emails because there’s a conference seat to sell.
I personally can’t reconcile the “silver bullets” they promise. I’m sure that I would have come across them during my 30 plus years in the sales arena. I’m sure I would have found them, believe me, I looked.
If you’re unsure of where I’m coming from then take a look at this most entertaining video from Mike Winnet.
Sales Gurus ain’t all that –It doesn’t stop with the promises does it.
It carries on with images. The photoshopping of a sales trainer talking to an auditorium of thousand, like they’ve just sold out Wembley stadium.
Posting it on some sponsored ad on Facebook and flooding your social feed as you’re their target market – aren’t you hmm 🤔
Don’t get me wrong some do fill venues but the majority of us sales trainers don’t.
It’s easy these days to photoshop in a crowd and it’s even easier to take a snap next to a plane on an airfield with our thumbs up, creating the elusion that if you join their inner circles you’ll also own aLearjet 60 XR.
If you join them, you’ll be able to throw away your shackles all you’ve previously done if you adopt what they are just about to pitch to you.
Sales Gurus ain’t all that – We can learn from them.
Am I jealous? Can I learn?
You know I can’t knock some of the processes they finesse, the emotions they create, the automation they deploy and creativity they bring, but, it just doesn’t sit with me when I’m looking to break down the stigma that many of us associate with selling.
I applaud the energy, the momentum, the resilience and the commitment to make it work are obviously attributes they have and these are important in my profile of attributes to succeed in sales.
It’s most certainly not what I mean when I talk about becoming a leading voice in your industry, sector or network. You don’t need to create the position if your values and purpose are guiding your approach to selling.
Sales Gurus ain’t all that – What do I mean by leading voice.
Is being a leader and leading voice the same thing?
To me, a leader is someone who guides a group of people or an organisation. A leading voice is someone that has a group of people following them.
So what’s my point as I’ve just confirmed they’re a leading voice?
It doesn’t sound like much difference but what if I told you a solopreneur could be a leading voice. For example, a business coach who does not lead any organisation but at the same time is the go-to person for business advice.
I would suggest that becoming a leading voice in your industry is an aspiration to have. It confers benefits with it such as deepening your knowledge, opening new opportunities, collaboration, lead generation and ultimately sales growth.
Read one of my previous articles where I give my 5 Tips To Become A Leading Voice.
The key to me is that being a leading voice can be modest and personal. It doesn’t need to be brash and create a celebrity out of you 😉
It should however be deliberate and focused. Organically bringing you personal opportunities and of course sales opportunities.