“To earn more, you must learn more.” – Brian TracyBrian Tracy
One study by the University of Padova showed that those who read for self-development earn 21% more than those who don’t. We can all think of at least 5 leaders in the business world who swear by learning through reading or other means.
From the top of my head, I can think of Bill Gates, Warren Buffet, Tony Robbins, Oprah Winfrey, and Phil Knight and I’m sure you can think of others too.
Self-development is one of those areas we can easily neglect, why is that?
I don’t know what self-development I need, where do I start?
If you’re aware that you need to do some self-development, you’ve already started. If you’re struggling to pinpoint whether it’s your sales or marketing that you need to work on, or perhaps your confidence in sales don’t worry.
There’s a really simple tactic you can apply, consider the one thing that would be quickest to implement.
The quick wins improve your knowledge and understanding but at the same time give you forward motion. It’s easier to keep moving forward once you’ve begun.
So, right now what would give the biggest positive change to your business?
I don’t know where to go to get help
It can seem like a minefield when navigating the self-development options available, and during these difficult financial times, we need to care of the pennies.
So, how do you know who to use or where to go for help?
A wise approach would be to learn from your peers or more experienced colleagues. If you know someone who is doing well at the thing you need to improve on then speak to them.
Ask them how did they learn it, who did they use, who can you go to. Most people are happy to help a fellow learner out, and competitiveness doesn’t come into it.
They may point you in the direction of a course or provider. Have a look at our Plan. Grow. Do. course if you’re looking to develop your sales and marketing knowledge and skills, also speak to the people who have already taken the course.
I know I need it but I’m just too busy to work on myself
Being busy is a good thing as long as it’s time spent on the right thing.
There’s a difference between being busy because you’re doing things the long way versus doing them in an effective way.
For example, if you don’t have great maths skillset would it make sense for you to spend all evening on your books trying to get your head around the figures or would it be better to spend money outsourcing that part of your business to a bookkeeper?
Take a look at inspirational business leaders from Richard Branson, Warren Buffet to Bill Gates and Oprah Winfrey, they all take time to work on their self-development and grow. You can never stop learning.
Business is slow, I need to work on sales, sales, sales, not my own development.
It can feel unproductive to be working on self-development when sales are slowing down or not happening at all in your business.
In this instance, you might feel your time is better spent on closing that sale, converting that prospect, etc. It’s important to take a step back and evaluate why things are not working.
Is it because you do the same thing and expect different results. It was Einstein who said the definition of “insanity is doing the same thing over and over again, but expecting different results.”
We have to be prepared to try different things, to develop the skills to do things differently if they aren’t working. To do this you need to reflect and evaluate where you’ve had success before and what you’re currently doing.
So what are the next steps to self development?
Some of you might have heard the phrase ‘Readers Make Leaders’, I believe in it and advise anyone in sales or that runs a business to head online, grab a few good books and begin there. Some of the books I advise:
Funnel Vision, Selling Made Easy – Steve Knapp
The Million Pound Linkedin Message – Dan Disney
The E Myth Revisited – Michael E. Gerber
Start With The Why – Simon Sinek
The B2B Selling Guidebook – Jim Irvine
The Easy Guide to Sales for Business Owners – Niraj Kapur
Also, take a moment to look at Plan. Grow. Do. online training that has been vital for many businesses during their Covid recovery. The training helps businesses to understand the new environment, how to plan actionable recovery steps and provide sales training to boost confidence.